Business

2012

At last count, I have three different websites, two public Twitter accounts, one anonymous Twitter account, two Facebook pages and about five other social networks to discuss my thoughts. But here, on my personal site, the one I’ve had the longest, I want to talk about 2012.

Although I can pretend that 2011 wasn’t one of the most screwed up years in my life, it absolutely was one that I never want to go back to ever again. I’ve had a few of those in my lifetime: 1999 — I made a bad call and lost every friend I had, minus a guy in Pennsylvania and his dog, a pair I still have yet to meet in person. 2007 — The death of my sister, Kara, at just 27 years old. 2008 — When my wife was laid off for the first of three times, her grandmother passed from pancreatic cancer and our dog had to be put down. And then there’s 2011, the year in which my wife and I went into financial turmoil and finally came out of it better in the end.

In baseball terms, it’s called a transitional year; a period of time when a team isn’t expected to do very well, but the time is necessary for the team to contend the following season. After the hell that was 2010 (with the only bright point being the birth of our son), 2011 should be this last step before a kick ass 2012. That’s the hope, anyways.

So to prepare for this new year, I’ve been getting together a few projects that I’m pretty excited about. I talk about them over at Whipps Industries, but here’s the general concept: passive income.

I realized last year that although I could keep things status quo for myself and my family, there’s only so much time in the day and I tend to get burned out if I don’t give myself at least a little time off. And yet, I need to improve my income because at some point in the near future, we’re hoping to have another child, and if all things go well, my wife will stay home for part of that time as well. To do that, we need to make up her income, and although it’s not that substantial right now, it may be by the time the baby comes.

To make up that income, I need to create money when I’m not actively working. I attempted to do this in the past by selling prints of my work, but it turns out that I’m more focused on building my writing business than my photography, because I feel it’s a more lucrative option. That sounds weird to me even as I type it, but when you see the amount of outstanding invoices I have for my photography work, well you’d understand it too.

So what is this mystery project? I’m not going to let it all out yet, but I can say that I’ve been writing a book with my friend Marie Look, and we hope to have it done by sometime in the first quarter of 2012. We’re 22,000 words in so far, and I think that we’ve got an excellent start on this really fun project. Once that’s done, I have two other ideas in the works. One which involves a lot of capital, the other which is more of a time investment than anything.

These things will all start rolling together in 2012, and my hope is that by the time my company turns three in October, that the book will be out, project two will be in full swing and project three will at least be started.

If all things go according to plan, 2012 will be an awesome year.

Happy New Year.

The 1099 Economy/Working for Free

I own my own business and I’ve been self employed for over two years now, but technically, I’m a 1099 employee at a multitude of different places. I do print work, web work, copy work, copywriting, etc, and most of those places give me a 1099 tax form at the end of the year so that I can pay my taxes on my own. I knew this would be the case when I started my business, because that’s how it was for the previous 10 years.

But not everyone is aware of the difference between being a 1099 employee and a W-2′d one. As a 1099, I have no rights. I am, essentially, a hired gun chosen to do a job. I’m not entitled to health care, unemployment or any of the other benefits one would get with a W-2, and if I’m told that the office is closed on a particular day, I only get paid if it’s a part of my contract — assuming there is one.

My wife worked a 1099 job for a bit, and I have several friends who are working 1099 gigs right now. They’re asked to work overtime, push the limits and get things done, but there’s no upside for them. The only perk is getting a paycheck, and sometimes that doesn’t even come.

More and more businesses are choosing to go the 1099 route instead of hiring people full time because it saves them money. Healthcare costs are ridiculous in this country, and just by cutting that requirement, they’re saving a ton of cash. And in a cash-strapped economy, every bit helps.

On a similar note, there are many people nowadays who are asking (or expecting) me to work for free. Sometimes it’s implied, sometimes there’s a wink and a nod, and others it’s just right there in the paperwork. I’m promised exposure, pride, a place of honor among their company, or a golden statue of a basset hound, but they can’t pay me money. “You’ll get a lot of experience working here,” they say, and I translate that to, “We’re broke but we need this done.”

Now don’t get me wrong, there are things I will do for free. I’ll do a consultation with a client so I can understand what I need to do to meet their needs. I’ll do some extra work on a document just to make my life and theirs easier. There are a lot of things I’ll do for free, but there’s a reason: It’s not really free.

Let’s say I come in and do a consultation with a client, and I do it for free. If I get the job, I’m not going to bill the person for that consultation, because that’s not the way I operate. But I could gain a client out of it, so spending a few hours working for free to gain a potentially long term customer is well worth it. I could either bill them for my time at the beginning and risk pissing them off, or I can not bill them and make thousands over the course of our working relationship. I think that’s the right call.

Or, let’s say I put in some extra work to make my client happy, knowing that I won’t get paid. Well, by making the client happy, I’m ensuring that my work with them is secure, something which no freelancer can have enough of. If an extra 15 minutes of my time keeps them happy, then it’s worth it.

But what I won’t do for free is just work. No, I won’t write an article for free just because you’re a startup. And no, I won’t take pictures of your car so you can put it online, because that’s not what I do. And frankly, when someone asks me, I find it incredibly insulting. I think, “Would YOU work for free?” Of course not. So why should I?

Sometimes I’m corralled into working with someone who is working for free, and that’s the worst case scenario, because it’s never really free.

A long time ago, I worked at a magazine where money was a problem (as it tends to be with any print publication nowadays), and so they often solicited contributors to write for free. It was a popular enough book that people would do that, because they did want the exposure to further their career. When I would get the document, I would spend, on average, twice the amount of time to edit that piece to the correct specifications, because the person was working for free and was usually not very good. But my job was to make it good, so I had to put in the effort to tweak everything they did and make it publishable.

Another time at another publication, I assigned a writer an article. When they turned it in, not only was it not what I asked for, but I was told that it would take “at least three weeks” for them to fix it and make it what I had asked for in the first place. Instead of that, I put in four hours of my own time to make it work, and got it published.

In both scenarios, the person doing the work was free, but the cost to the company as a whole was not. I put in more time working on the “free” person’s articles just to make them work — time that I could’ve spent working on other things for the company. As a result, I’d often have to work late to make up time, thus costing them more money. Had they just paid the person to begin with, it would’ve cost less overall.

I love my job, and there are many days that I would work for free just because it makes me so happy. But I don’t, just like you don’t, because I have bills to pay, a family to feed and a roof to keep over our heads. So please, don’t ask me to work for you unless you intend on paying me, because it’s just downright insulting.

All content on this site copyright 2012 Kevin Whipps